By Emma Leister In April of 2018, Carter Wilkerson tweeted a simple question to the Wendy’s Twitter account, asking how many retweets he would need before the restaurant would give him a year’s supply of chicken nuggets. Wendy’s subsequent challenge for Wilkerson—obtain 18 million retweets—sparked a storm that overtook social media with the hashtag #NuggsForCarter and ultimately culminated in both a new record for the … Continue reading Social Media’s Impact on Branding