By Jacob Neff Pokémon Go Today The popular app clocks in at an ancient five years old. It has led to its own players being hit by cars.1 It even caused a pair of police officers to be fired for playing it on active duty in 2017.2 Despite all that, “Pokémon Go” continues to be one of the most successful mobile games of all time. … Continue reading Pokémon GO for the Gold: How successful games harness player feedback
By: Newel Hirst Six years ago, former New Zealand footballer Tim Brown had an idea that would change the direct-to-consumer shoe industry. After receiving a grant from New Zealand’s wool industry and several donations from a successful Kickstarter campaign, Brown and his business partner Joey Zwillinger built a global brand, Allbirds, now worth more than $1.4 billion.[1] He achieved this success, however, without including any … Continue reading Effective Branding in the Social Era
By Taylor Andelin Fiona, the Social Media Star Fiona the hippo is one of the most famous animals in the world. Her remarkable story of struggle, recovery, and triumph captured the hearts of millions worldwide. In January 2017, Fiona was born six weeks early at the Cincinnati Zoo. As a premature hippo calf, she was unable to nurse from her mother. Zoo staff stepped in … Continue reading Zoos and Social Media
By Emma Leister In April of 2018, Carter Wilkerson tweeted a simple question to the Wendy’s Twitter account, asking how many retweets he would need before the restaurant would give him a year’s supply of chicken nuggets. Wendy’s subsequent challenge for Wilkerson—obtain 18 million retweets—sparked a storm that overtook social media with the hashtag #NuggsForCarter and ultimately culminated in both a new record for the … Continue reading Social Media’s Impact on Branding
Although there remains an ever-present skepticism surrounding the use of social media as a business tool, the wide reach that social media offers small business owners, virtually for free, allows for a greater consumer base and for valuable consumer brand engagement. Continue reading A Place to Grow: The Power of Social Media in Small Businesses
Author: Ian U. Anderson SOCIAL MEDIA (SM) is still a very new tool in the hiring process. Policy and practice (regarding SM use for screening candidates) widely varies between companies, as well as industries.1 SM can be an effective tool in making hiring decisions; however, hiring managers must understand the SM hiring landscape, potential legal pitfalls, and SM screening best practices to reap the hiring benefits. Ignorance … Continue reading Social Media in the Hiring Process: Uncovering Top Talent or Lawsuits
