By Ryan Sampson THE YERKES-DODSON WHAT? The Yerkes-Dodson law, also known as the optimal arousal theory, is a theory stating that for any given activity, there is an optimal level of psychological arousal (or stimulation of brain energy) that will allow for the best performance. If your arousal levels are too low, you will be bored and lack motivation. If your arousal levels are too … Continue reading Hacking Your Brain: How Understanding and Applying the Yerkes–Dodson Law Can Change the Way You Do Everything