Jargon that will keep you going through the year By Sarah Romney 1 Bleeding edge A product or service that is very new, a little more so than “cutting edge.” Bleeding edge usually refers to a technology that very few customers are using and implies some uncertainty and unreliability. 2 Freemium A combination of the words “free” and “premium”—a model that allows some basic or … Continue reading Buzzwords
Jargon that will keep you going through the year By Victoria Beecroft ASYLUM-SEEKER According to the United Nations Refugee Agency, an asylum-seeker is someone who has left his or her home country as a political refugee and whose request for sanctuary has yet to be processed. About one million people seek asylum each year across the globe. DESIGN THINKING Design thinking is a problem-solving method … Continue reading Buzzwords
By Evan D. Poff 1. Blockchain A way of storing data that provides users with a decentralized, anonymous, reliable transaction ledger. This enables users to have a public record of the ownership of resources such as Bitcoin such that others cannot falsify or hide previous transactions. Other applications may include collaborative legal documents that stay up to date and identity verification methods. 2. Cryptocurrency An alternative … Continue reading Buzzwords
By Annie Pond POST-TRUTH Describes appeals to emotions or beliefs as more influential than objective facts in shaping public opinion. Post-truth entered the scene on a large scale during the 2016 U.S. presidential election. It even was coined Word of the Year by Oxford Dictionaries.1 UNICORN A private company, usually a tech startup, that has a value of $1 billion. These company valuations are usually … Continue reading Buzzwords: Jargon that will Keep You Going Through the Year
Author: Hayoung Lee BLUE OCEAN is the opening of a new market space and creating new demand through differentiation. Companies can create value by venturing “blue oceans” of uncontested market space as opposed to “red oceans” where the market is already saturated.1 For example, Cirque du Soleil broke away from traditional circuses for an unprecedented entertainment experience that combined circus with theater art. CROSS-FUNCTIONAL TEAM is … Continue reading Buzzwords: Jargon that will Keep You Going Through the Year
By Elisabeth Andersen 1 Kill Chain Another phrase by which companies describe a step-by-step process or a strategy. Although the expression is not new to those in the US military or are familiar with the “four F’s” of attack: find, fix, fight, and finish, the term became popularized with the release of Lockheed Martin’s multi-step cyberdefense system, by the same name.1 2 Storytelling A word … Continue reading Buzzwords
