By: Newel Hirst Six years ago, former New Zealand footballer Tim Brown had an idea that would change the direct-to-consumer shoe industry. After receiving a grant from New Zealand’s wool industry and several donations from a successful Kickstarter campaign, Brown and his business partner Joey Zwillinger built a global brand, Allbirds, now worth more than $1.4 billion.[1] He achieved this success, however, without including any … Continue reading Effective Branding in the Social Era