Book Review: The Moment of Lift by Melinda Gates

By Sarah Romney How do we end poverty? World hunger? High death rates? These are complicated issues that people have been trying to solve for centuries, but Melinda Gates proposes that the solution to many of the world’s problems is to give women a voice “because when you lift up women, you lift up humanity.” In The Moment of Lift, Melinda Gates shares stories and … Continue reading Book Review: The Moment of Lift by Melinda Gates

Mind the Gap: Creating Mindfulness of Mental Health in Business

By Mandy Paulsen You break a bone at work. Does your employer force you to keep working? No! So, what about those ailments that can’t be seen via x-ray machines?   Businesses often have a gap in understanding mental health in the workplace. According to USA Mental Health and First Aid, 46.4% of adults will experience a mental illness in their lifetime.[i] With close to … Continue reading Mind the Gap: Creating Mindfulness of Mental Health in Business

Podcast Review: Fraser Bullock on Measuring Success and Managing Stress

Mark Larsen On March 22, 2020 we had the pleasure of interviewing Fraser Bullock, co-founder of Sorenson Capital and COO of the 2002 Salt Lake City Olympic Games. Bullock has led an extremely successful professional career full of interesting experiences and wholesome life lessons. A former BYU MBA graduate and Bain & Company consultant, Bullock became a founding partner of one of the world’s leading … Continue reading Podcast Review: Fraser Bullock on Measuring Success and Managing Stress

Podcast Review: James Gaskin on Learning

By Sarah Romney “I promised my wife I wouldn’t start any new companies last year.” James Gaskin—who once walked the streets of Los Angeles as a Hollywood actor and dancer—now teaches information systems at BYU and has started businesses ranging from a company that tracks cattle to a company that facilitates dream analytics. While Gaskin kept his promise last year, he’s back at it again … Continue reading Podcast Review: James Gaskin on Learning

Girls in STEM: Change the World Like a Girl

By Elizabeth Wood In recent years, progressive efforts inspiring girls to study science, technology, engineering, and math (STEM) have led to significant changes within the business industry. Regardless of these efforts, a large gender gap in the STEM workforce remains. This gender gap will continue to increase if we fail to pursue this movement in teaching and showing girls that they can change the world … Continue reading Girls in STEM: Change the World Like a Girl

Blockchain: The Transformation of Accounting

By Ryan Quade Failure to meet accounting standards has cost US banks $200 billion in fines since 2009.[1] Meanwhile, internal fraud—the very fraud accounting standards seek to prevent—has cost businesses globally over $4 trillion in 2018 alone.[2] Blockchain, the technology of decentralized transactions on a shared ledger, promises to solve these problems and save corporations billions along the way. Although only in the early stages … Continue reading Blockchain: The Transformation of Accounting

Buzzwords

by Jamie LeSueur Presenteeism is the condition of physical presence but mental or functional absence at the workplace. It occurs when a clocked-in employee can’t complete their full load of tasks due to illness, depression, stress, or exhaustion. Presenteeism minimizes productivity and costs companies billions of dollars a year.[1] Mindfulness is the practice of perceiving and assimilating the present experience without judgment. It involves increasing … Continue reading Buzzwords

Out with the Old and in with the New: The Rise of Gen Z

By Chloë Breckenridge   Right now, one in five Americans belong to Generation Z. By 2020 there will be 84.7 million “Gen Zers” in the U.S. and 2.6 billion worldwide.[1] While many industries have targeted their marketing efforts towards millennials, the rising generation will become crucial for brand survival. Understanding the similarities and differences between millennial and Z generations will allow marketers to see why … Continue reading Out with the Old and in with the New: The Rise of Gen Z

It’s Time to Retire the Five-day Workweek: Five reasons why companies should switch to the four work days

By Joe Evans Accounting Student at the Marriott School of Business   Little innovation has taken place in the work schedule of employees in the past century. This could be because many companies fear the idea of the four-day workweek. Here are five reasons why the four-day workweek can benefit both companies and employees and make the switch less terrifying.   In the past century, … Continue reading It’s Time to Retire the Five-day Workweek: Five reasons why companies should switch to the four work days

Social Media’s Impact on Branding

By Emma Leister In April of 2018, Carter Wilkerson tweeted a simple question to the Wendy’s Twitter account, asking how many retweets he would need before the restaurant would give him a year’s supply of chicken nuggets. Wendy’s subsequent challenge for Wilkerson—obtain 18 million retweets—sparked a storm that overtook social media with the hashtag #NuggsForCarter and ultimately culminated in both a new record for the … Continue reading Social Media’s Impact on Branding

Editor’s Letter: Expectations

In the classic tale by Charles Dickens, Pip and his girlfriend, Estella, are constantly thrown into unexpected situations which alter their life’s journey. From a chance meeting in a cemetery of an escaped convict, to the time spent in an eccentric lady’s home, to a final inheritance of wealth, Pip’s and Estella’s expectations for life were constantly turned upside and sideways. Estella wisely observes to … Continue reading Editor’s Letter: Expectations

Interior Design in the Workplace

By Bryce Cindrich The workplace is where people collaborate, solve problems, and thrive. While many factors go into these actions of productivity, few people consider how their surroundings may be affecting them. Nonetheless, the interior design of a workplace can either inhibit employees from reaching their full potential or contribute to their success. Quality and intentional interior design is shown to boost employees’ productivity and … Continue reading Interior Design in the Workplace

Building Information Modeling: Risks, Benefits, and Trends in Construction

By Tanner Duron “Any sufficiently advanced technology is indistinguishable from magic,” wrote Arthur C. Clarke in his 1962 Profiles of the Future: An Inquiry into the Limits of the Possible. Clarke’s statement has been affirmed during the Information Age with the astounding capabilities of computers. Computers allow the world’s population to access near-infinite quantities of data seemingly out of thin air.   Another mind-boggling power … Continue reading Building Information Modeling: Risks, Benefits, and Trends in Construction

Fashion Copycats vs. Copyright Law

By Rowena Natasha Coco Chanel once said, “imitation is the highest form of flattery,” but at whose expense? Fashion itself is art; it combines design, culture, and movement all in one to create an embodiment of style suited to one’s personality. Every year, fashion week takes place in fashion capital cities like Paris, New York, and London where high-end designers stage runway shows to showcase … Continue reading Fashion Copycats vs. Copyright Law

Learning From the Swiss

By Aubrey Wright As the Swiss have shown us, vocational training is a win-win: it gives students marketable skills, and gives employers significant savings. History July 9, 2015: “Switzerland and the U.S. sign a Joint Declaration of Intent on Vocational Education and Training.”1 Since then, the two countries have worked closely on integrating the Swiss model of vocational training into US education.2 Switzerland’s vocational program … Continue reading Learning From the Swiss

Buzzwords

By Sarah Romney Jargon that will keep you going through the year Advertainment: A marketing strategy that combines advertising and entertainment. It is usually unclear to the audience whether the content is media entertainment or product promotion. Go live: To release a product or service to the public. This term previously referred only to technology or websites when they were made available, but now can … Continue reading Buzzwords

girl blowing seeds off dandelion

Book Review – Contagious: Why Things Catch On by Jonah Berger

By: Christy Swatling   “But although quality, price, and advertising contribute to products and ideas being successful, they don’t explain the whole story.”   In his New York Times Bestseller, Contagious: Why Things Catch On, Jonah Berger delves into what makes products and ideas go viral. Through hundreds of intriguing and sometimes jaw-dropping stories, Berger identifies six key components to make everything—from a YouTube video … Continue reading Book Review – Contagious: Why Things Catch On by Jonah Berger

Podcast Review: Amy Antonelli on Vision and Purpose

McKayla Lindman   In 2002, Amy Antonelli was at the forefront of technological breakthrough in Silicon Valley. Her startup company had recently been acquired by Apple. As she witnessed the long-anticipated integration of the Internet unfold, Antonelli worked side-by-side with Steve Jobs as a spokesperson for Apple’s top executives. Just two years later, a devastating tsunami hit India and she suddenly found herself working in … Continue reading Podcast Review: Amy Antonelli on Vision and Purpose

Putting Yourself Out There: Golf as an Upper Hand in the Business World

Allysha Mae Mateo Parents often sign their children up for a variety of sports hoping to see their child take a particular interest in one and excel in their chosen sport. Kids typically take an interest in high energy and highly competitive sports like basketball, football, and soccer. But golf— you know, the game where you hit a little white ball, hop in the cart, … Continue reading Putting Yourself Out There: Golf as an Upper Hand in the Business World