By Sarah Romney The bread aisle has changed. The choice is no longer simply between white and wheat, but between twenty brands of white, twenty brands of wheat, and twenty brands of multigrain. What used to be an easy decision with one or two options has turned into an intense competition among dozens of companies. This is not only true with grocery products but for … Continue reading How Companies are Doing Good and Why Yours Should Too

By Ryan Quade Charles Wheelan—professor, author, grassroots activist—harnesses the powerful concepts of economic theory to help you solve real problems. Wheelan doesn’t care about the math and the charts—he just wants you to understand the magic. Naked Economics is the book for the rest of us, helping the non-economist to rationally analyze everything from McDonalds to congestion to political systems. Wheelan is a master storyteller … Continue reading Book Review: ‘Naked Economics’ by Charles Wheelan

By Sarah Romney How do we end poverty? World hunger? High death rates? These are complicated issues that people have been trying to solve for centuries, but Melinda Gates proposes that the solution to many of the world’s problems is to give women a voice “because when you lift up women, you lift up humanity.” In The Moment of Lift, Melinda Gates shares stories and … Continue reading Book Review: The Moment of Lift by Melinda Gates

Mark Larsen On March 22, 2020 we had the pleasure of interviewing Fraser Bullock, co-founder of Sorenson Capital and COO of the 2002 Salt Lake City Olympic Games. Bullock has led an extremely successful professional career full of interesting experiences and wholesome life lessons. A former BYU MBA graduate and Bain & Company consultant, Bullock became a founding partner of one of the world’s leading … Continue reading Podcast Review: Fraser Bullock on Measuring Success and Managing Stress

By Sarah Romney “I promised my wife I wouldn’t start any new companies last year.” James Gaskin—who once walked the streets of Los Angeles as a Hollywood actor and dancer—now teaches information systems at BYU and has started businesses ranging from a company that tracks cattle to a company that facilitates dream analytics. While Gaskin kept his promise last year, he’s back at it again … Continue reading Podcast Review: James Gaskin on Learning

By Ryan Quade Failure to meet accounting standards has cost US banks $200 billion in fines since 2009.[1] Meanwhile, internal fraud—the very fraud accounting standards seek to prevent—has cost businesses globally over $4 trillion in 2018 alone.[2] Blockchain, the technology of decentralized transactions on a shared ledger, promises to solve these problems and save corporations billions along the way. Although only in the early stages … Continue reading Blockchain: The Transformation of Accounting

by Jamie LeSueur Presenteeism is the condition of physical presence but mental or functional absence at the workplace. It occurs when a clocked-in employee can’t complete their full load of tasks due to illness, depression, stress, or exhaustion. Presenteeism minimizes productivity and costs companies billions of dollars a year.[1] Mindfulness is the practice of perceiving and assimilating the present experience without judgment. It involves increasing … Continue reading Buzzwords

By Chloë Breckenridge   Right now, one in five Americans belong to Generation Z. By 2020 there will be 84.7 million “Gen Zers” in the U.S. and 2.6 billion worldwide.[1] While many industries have targeted their marketing efforts towards millennials, the rising generation will become crucial for brand survival. Understanding the similarities and differences between millennial and Z generations will allow marketers to see why … Continue reading Out with the Old and in with the New: The Rise of Gen Z