In the rapidly changing landscape of the current economy, businesses must do everything they can to gain and maintain a competitive edge. Businesses can establish a lead against their competitors through corporate social responsibility and adopting related “green” practices. Continue reading Go Green: Make Green

Today, academics and business leaders often hold deeply polarized and conflicting views on corporate responsibility. While some individuals maintain that corporations exist solely to increase shareholder wealth, others argue that companies should use their considerable influence to protect the welfare of a variety of stakeholders. Continue reading Navigating Corporate Social Responsibility

By: Hayden Low The best businessman I know is three feet tall, has a tiny vocabulary, and loves to tinker with trains. Unlike other businessmen, he is not afraid to fail over and over again. Brewing in his lemonade stand are the ingredients for a successful business. He talks to everyone that walks by him, compliments their crazy hair, and spills lemonade when he pours. … Continue reading Three Things Children Can Teach a Businessman

by Melissa Hughes Performing on Broadway is any actor’s dream. When people think of Broadway-caliber entertainment, they envision an expensive experience that’s exclusive to New York City. However, the performing arts industry has adapted to overcome both financial and distance barriers to deliver quality entertainment to the masses. In an ever-changing world, businesses must adapt to new innovations to keep themselves afloat. Similarly, as one … Continue reading Bringing Broadway to the Masses

By: Newel Hirst Six years ago, former New Zealand footballer Tim Brown had an idea that would change the direct-to-consumer shoe industry. After receiving a grant from New Zealand’s wool industry and several donations from a successful Kickstarter campaign, Brown and his business partner Joey Zwillinger built a global brand, Allbirds, now worth more than $1.4 billion.[1] He achieved this success, however, without including any … Continue reading Effective Branding in the Social Era

By Ryan Sampson THE YERKES-DODSON WHAT? The Yerkes-Dodson law, also known as the optimal arousal theory, is a theory stating that for any given activity, there is an optimal level of psychological arousal (or stimulation of brain energy) that will allow for the best performance. If your arousal levels are too low, you will be bored and lack motivation. If your arousal levels are too … Continue reading Hacking Your Brain: How Understanding and Applying the Yerkes–Dodson Law Can Change the Way You Do Everything

By Dallin McDougal  This year, total student loan debt for Americans rose to a staggering $1 Trillion.i This rise in student loan debt has been a hot topic in contemporary politics. Some argue that college should be funded by the federal government and that student loan debt should be forgiven. This approach is like having a bucket with a hole and trying to fix the problem by pouring … Continue reading Financial Education Pays Off: An Analysis of the Benefits of and Need for Financial Education

By: Matt Perry Learning to Solve Problems Without Limitations In 1939, George Dantzig, a graduate student at the University of California Berkeley, was running late for his statistics class. Frantically entering the classroom, he noticed that two problems were written on the blackboard. Assuming they were assigned for homework, he wrote them down and worked out the problems over the next few days. Several days … Continue reading Why You Shouldn’t Use Stack Overflow

By Shion Li At age 24, Brandon started a new investing strategy that would soon change his life. By age 29, Brandon retired from full-time work to enjoy financial independence. What was his investing strategy? He invested in residential real estate. Brandon’s success story isn’t the only example of someone profiting from real estate investing. Andrew Carnegie said, “90% of all millionaires become so through … Continue reading Why Invest in Real Estate?

By Taylor Andelin Fiona, the Social Media Star Fiona the hippo is one of the most famous animals in the world. Her remarkable story of struggle, recovery, and triumph captured the hearts of millions worldwide. In January 2017, Fiona was born six weeks early at the Cincinnati Zoo. As a premature hippo calf, she was unable to nurse from her mother. Zoo staff stepped in … Continue reading Zoos and Social Media

By: Allison Fullmer Think of someone who would deny the opportunity to increase his or her hourly wage. It may be difficult to find such a person, as the discussion of increasing minimum wage is a common topic among Americans. Having more money often allows Americans more financial freedom, less financial stress, and higher levels of happiness. Minimum wage is currently at an unlivable rate … Continue reading The Rage of Minimum Wage

By Stephan Peck The websites you visit daily—maybe even hourly—are made possible through an interconnected technology stack that includes HTML, CSS, and JavaScript. If that just sounded like a bunch of mumbo jumbo, you’re not alone. According to code.org, fewer than 50,000 graduates received degrees in computer science in 2017. Meanwhile, businesses are currently seeking over 500,000 computing positions in the US. Do you see … Continue reading Error 404: Coders Not Found

By Emma Leister In April of 2018, Carter Wilkerson tweeted a simple question to the Wendy’s Twitter account, asking how many retweets he would need before the restaurant would give him a year’s supply of chicken nuggets. Wendy’s subsequent challenge for Wilkerson—obtain 18 million retweets—sparked a storm that overtook social media with the hashtag #NuggsForCarter and ultimately culminated in both a new record for the … Continue reading Social Media’s Impact on Branding

Following the steps of great planning, securing funding, and working through each logistical step will help a startup business build a sturdy foundation and prepare for success. Continue reading How to Build a Successful Startup

Our country is currently more than $25 trillion in debt; we should not be providing trillions of dollars of tax-funded money to businesses that didn’t save up money for hard times. And when bailouts are absolutely necessary for essential companies to survive, the American people should directly receive equity in such companies after they are bailed out. Continue reading The Problem With Government Bailouts

A deeper look at the stress that accountants face leads one to consider the application of mindfulness as a viable solution within professional firms that could also be beneficial at the university level to help resolve this problem of stress from the bottom up. Continue reading Mindfulness: A Promising Practice to Reduce Accountant Stress

Although there remains an ever-present skepticism surrounding the use of social media as a business tool, the wide reach that social media offers small business owners, virtually for free, allows for a greater consumer base and for valuable consumer brand engagement. Continue reading A Place to Grow: The Power of Social Media in Small Businesses

With so many benefits of reading, everyone ought to set goals and commit to reading more. Continue reading Benefits of the Habit of Reading

Is going green really worth it? While cost might seem like an obstacle to some, adopting sustainable practices can turn out to be profitable for most companies. Recent studies find a positive correlation between business efforts and the consumer response, showcase direct benefits to the business, and provide suggestions to put the findings into practice. Continue reading Go Green: Make Green