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Vol. 1 Issue 2

Originals: How Non-Conformists Move the World

A review by Tanner Hafen Book: Originals: How Non-Conformists Move the World by Adam Grant If you want to be more creative, you should probably learn how to procrastinate better. This is just one of the surprising insights you can glean from Adam Grant’s Originals: How NonConformists Move the World, a book about fostering original thought and creativity to change your life, your work, and the … Continue reading Originals: How Non-Conformists Move the World

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Vol. 1 Issue 2

Faculty Interview with Scott Petersen

By Jacob Thorpe Scott Petersen is the Executive Director of the Rollins Center for Entrepreneurship & Technology at BYU, a program which he ran as the Managing Director between 2010-2015. He is also the Founder and Chairman of Omadi, Inc., a venture backed SaaS mobile CRM platform for workforce management, serving the towing/transportation markets. The BYU entrepreneurship program was ranked in the top 5 of all … Continue reading Faculty Interview with Scott Petersen

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Vol. 1 Issue 2

Unsung Hero of the Tanner – Tina Ashby

By Elisabeth J. Andersen As I walked into Tina’s office for the first time, my eyes were immediately drawn to the wall filled with smiling faces and the shelves containing various awards and pictures. When I asked her about what the wall of student’s pictures meant to her, I couldn’t help but notice how her face lit up as she talked about her students. After she … Continue reading Unsung Hero of the Tanner – Tina Ashby

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Vol. 1 Issue 2

Almonds, a Fiesty Industry

By Kenneth M. Petrowsky A difficult day for dairy farmers is on the horizon. While over sixty dairy operations were shuttered in 2013, California’s 2015 almond acreage average increased by 14.4 percent from the 2013 average (970,000 in 2013 to 1.1 million acres in 2015). 1 Skim milk consumption was estimated to decrease 11 percent.2 Almond milk is stealing the eggs of profit out of … Continue reading Almonds, a Fiesty Industry

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Vol. 1 Issue 2

Industry Spotlight: Technology Patents

By Shelby Anderson The smartphone you use to scroll through Instagram, answer an email, and order a new shirt contains hundreds of patents. The sleek device requires sophisticated technology that presents complicated patent law issues. The costs and benefits of technology patents are discussed below in the context of industry expectations and the broader implications for society. INDUSTRY Technology patents serve two purposes: (1) to … Continue reading Industry Spotlight: Technology Patents

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Vol. 1 Issue 2

Buzzwords: Jargon that will Keep You Going Through the Year

Author: Hayoung Lee BLUE OCEAN is the opening of a new market space and creating new demand through differentiation. Companies can create value by venturing “blue oceans” of uncontested market space as opposed to “red oceans” where the market is already saturated.1 For example, Cirque du Soleil broke away from traditional circuses for an unprecedented entertainment experience that combined circus with theater art. CROSS-FUNCTIONAL TEAM is … Continue reading Buzzwords: Jargon that will Keep You Going Through the Year

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Vol. 1 Issue 2

Where are the Women of Silicon Slopes?

Author: Wyatt Pagano Companies like DOMO, Xactware, and EMC2 are well-known in Utah’s rapidly growing tech hotbed, known as “Silicon Slopes.” A new tech company seems to be opening its doors every day, yet they all appear to have one thing in common – the faces of these companies can grow beards. The lack of female entrepreneurs in the tech industry is detrimental to this … Continue reading Where are the Women of Silicon Slopes?

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Vol. 1 Issue 2

Market Analysis, Management Consulting, and Miscommunication

Author: Brian W. Stout Rosa Caiazza, market analysis researcher, claimed that market analysis is irreplaceable in domestic and international market expansion. Likewise, consulting firms and individual consultants strengthen their presence in the market as they utilize market analysis effectively. Consulting firms can establish effective market analysis in the following ways: (a) commit to understand technology, (b) collaborate in action research and, (c) align management and marketing … Continue reading Market Analysis, Management Consulting, and Miscommunication

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Vol. 1 Issue 2

What I Wish I Would’ve Known

Author: Jacob Thorpe & Matthew Stradley College can be stressful. For many students, beginning college is stepping into the unknown. Students may feel overwhelmed as they try to maneuver all the resources available to them. Because of this, the following is a compiled list of resources designed to help all pre-management students feel more prepared as they begin their academic journey here at Brigham Young University and … Continue reading What I Wish I Would’ve Known

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Vol. 1 Issue 3

Why We Write

Author: Victoria Beecroft November 20, 2017 Before spoken discourse existed, body language dictated the prehistoric business world.1 Our ancestors expressed their desires, negotiated trades, and built their ancient economy with gestures, eye contact, and movement. Over time, the breadth of human communication skills increased—people learned to talk and started to write. Interpersonal interaction remained essential and continued to influence the business community. But now, centuries later, … Continue reading Why We Write

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Vol. 1 Issue 3

Leadership and Self-Deception Book Review

Review by Evan D. Poff Book: Leadership and Self-Deception: Getting Out of the Box, 2010, Berrett-Koehler, San Francisco, Second Edition. The Arbinger Institute Co-workers have been whispering. Snippets about “people problems” and success strategies reverberate in the ears of a new employee as he approaches the lobby. Tom thinks he has finally made it. Years of hard work, recognized at last, have brought him to a … Continue reading Leadership and Self-Deception Book Review

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Vol. 1 Issue 3

Shoe Dog

Review by Tanner Hafen Book: Shoe Dog: A Memoir by the Creator of Nike (2016) by Phil Knight If you have a Crazy Idea, you’re in good company. Shoe Dog, the memoir of Nike founder Phil Knight, doesn’t read like your typical “business book,” but it does bring confidence to the budding entrepreneur. Through the story of the beginnings of what started as Blue Ribbon … Continue reading Shoe Dog

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Vol. 1 Issue 3

Nail It Then Scale It Book Review

Review by Jacob Thorpe Book: Nail It Then Scale It: The Entrepreneur’s Guide to Creating and Managing Breakthrough Innovation (2011)  by Nathan Furr and Paul Ahlstrom Whether a brand-new entrepreneur, or an experienced businessman or woman, starting a business can be a daunting task. When we think of starting a business we think of high-risk and high reward-laying it all on the line to achieve … Continue reading Nail It Then Scale It Book Review

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Vol. 1 Issue 3

Faculty Interview with Dr. Troy Nielson

Author: Joshua T. McCarty A Professor who knows each of his students by name. Mid-course opportunities to give feedback regarding the class, which he takes and applies. Clear expectations on course requirements. A culture of transparency, trust, and eternal perspective. A class that meets these descriptions might sound too good to be true, but this is no Trojan horse! No, this simply represents the kind of … Continue reading Faculty Interview with Dr. Troy Nielson

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Vol. 1 Issue 3

Unsung Hero of the Tanner–Alvan Williamson

Author: Elisabeth J. Andersen When I first entered Alvan Williamson’s office the Friday before I actually had the chance to sit down and talk with him, I was greeted by a member of his custodial staff. She eagerly told me that if I was to interview Alvan, I would have to ask about his motorcycle gang and title this article, “Alvan the Bear Man.” Alvan on … Continue reading Unsung Hero of the Tanner–Alvan Williamson

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Vol. 1 Issue 3

Buzzwords

By Elisabeth Andersen 1 Kill Chain Another phrase by which companies describe a step-by-step process or a strategy. Although the expression is not new to those in the US military or are familiar with the “four F’s” of attack: find, fix, fight, and finish, the term became popularized with the release of Lockheed Martin’s multi-step cyberdefense system, by the same name.1 2 Storytelling A word … Continue reading Buzzwords

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Vol. 1 Issue 3

Forging the Link: Hispanic community ‘s impact on U.S. businesses

Author: Hope Steele Hispanics account for more than half of the U.S. population growth (54 percent) since 2000. This growth puts the total Hispanic population in the U.S. at a record of 57 million people.1 According to the Pew Research Center, those 57 million are “about 17 percent” of America’s total population.2 As businesses expand, markets grow, and projected sales’ plans are established, businesses should evaluate … Continue reading Forging the Link: Hispanic community ‘s impact on U.S. businesses

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Vol. 1 Issue 3

Social Media in the Hiring Process: Uncovering Top Talent or Lawsuits

Author: Ian U. Anderson SOCIAL MEDIA (SM) is still a very new tool in the hiring process. Policy and practice (regarding SM use for screening candidates) widely varies between companies, as well as industries.1 SM can be an effective tool in making hiring decisions; however, hiring managers must understand the SM hiring landscape, potential legal pitfalls, and SM screening best practices to reap the hiring benefits. Ignorance … Continue reading Social Media in the Hiring Process: Uncovering Top Talent or Lawsuits

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Vol. 1 Issue 3

Pre-management? How to Best Prepare: A Brief Overview for Potential Accounting, Finance, and Information Systems Students

Author: Ammn Kou Every year, hundreds of students apply to the Marriott School hoping to be accepted to the major of their choice. The Marriott School offers 10 competitive majors: Accounting – Students learn the language of business and develop good judgment to strategically use financial and performance data to make sound business decisions and to more effectively manage organizations. Entrepreneurship – Students learn how … Continue reading Pre-management? How to Best Prepare: A Brief Overview for Potential Accounting, Finance, and Information Systems Students

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Vol. 1 Issue 1

In Defense of the Self-Help Book

Author: Owen Barrott My dad is an avid collector and reader of management and success books. I have many memories of growing up listening to the fiery seminars of Tony Robbins while driving in the car. As most kids do, I tried to emulate my dad. While my friends were still watching Power Rangers, I was reading everything from Stephen Covey to Napoleon Hill. From How … Continue reading In Defense of the Self-Help Book

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