By Sarah Romney
Jargon that will keep you going through the year
- Advertainment: A marketing strategy that combines advertising and entertainment. It is usually unclear to the audience whether the content is media entertainment or product promotion.
- Go live: To release a product or service to the public. This term previously referred only to technology or websites when they were made available, but now can be applied to any product.
- Pivot: To try something different when a current business model or strategy fails. It includes making a change or applying a new strategy in order to more successfully meet the needs of the market.
- Customer journey: An exhaustive list of the experiences a customer will have when interacting with a company. Mapping out the customer journey enables a company to better understand its customers and improve the customer experience.
- Mashup: The combination of multiple resources through the same web platform. This often refers to business applications that integrate in unexpected and useful ways.
Notes:
Derek Parker, “Top Business Buzzwords of 2019,” In the Black, 11 Apr 2019, https://www.intheblack.com/articles/2019/04/11/business-buzzwords-2019.
Baylor Cherry, “The Ultimate List of Business Buzzwords and Their True Definitions,” Blueleadz, 9 Sept 2019, https://www.bluleadz.com/blog/the-ultimate-list-of-business-buzzwords-and-their-true-definitions.